EP 110 - The Real Entrepreneurship - Pritika Mehta

The Truth About Entrepreneurship No One Tells You | Pritika Mehta

Top 3 Traits Every Entrepreneur Needs to Succeed | Pritika Mehta on Building Butternut AI

What truly makes an entrepreneur succeed? 🚀

In this powerful episode of Let’s Talk Clarity, we sit down with Pritika Mehta, co-founder of Butternut AI and Socksoho, to unpack the three non-negotiable traits of successful entrepreneurs—traits that matter more than ideas, funding, or degrees.

Pritika shares her inspiring journey from studying AI to building multiple startups, moving from India to the US, and taking the bold leap from a stable job into entrepreneurship. Her story is a masterclass in optimism, execution, and deep user understanding.

🔑 In This Episode, You’ll Learn:

 - The top 3 traits of successful entrepreneurs: optimism, user communication, and execution
 - Why building something people actually want and need is everything
 - The real challenges of leaving job security to start a company
 - How mentors and co-founders shape long-term startup success
 - Lessons from building Socksoho and scaling Butternut AI
 - Why surrounding yourself with the right people accelerates growth
 - Pritika’s bold vision of how Butternut AI will revolutionise software building

This conversation is packed with real startup insights, honest reflections, and practical wisdom for:

 - Aspiring entrepreneurs
 - Startup founders
 - AI and tech professionals
 - Builders thinking of launching their first product

If you’re dreaming of building a startup, navigating uncertainty, or creating meaningful products in the AI era, this episode will give you clarity, courage, and conviction.

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Visit www.letstalkcalrity.com, for any career transformation guidance, productivity issues & life fulfilment.  

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Transcript

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An entrepreneur must have is optimist. Nobody is going to believe in you, but you must be optimist. You must have that faith in yourself that you're going in the right direction. You're building. So that is very important. You can just sit in one room and build a strategy for your startup for two years. But if you don't execute anything, it means nothing. Cannot cut corners. There must be a process to everything being present always in whatever you are doing. You can find times to do different things with full passion, with full commitment. Don't be afraid to say no business is built, his or her eyes closed. Even if you move 0.1% every day, you are still compounding it. So just don't sit move. Having an idea is good, but if you don't have anything to show exactly, there's no point. And start talking to users because as you entrepreneurship comes with a lot of nos and a few highs. You balance each other. One plus one is 11 11. I heard this one amazing interview of Amitabh Bachchan. There is something bigger waiting for you. Welcome to let's Talk Clarity podcast. The city Beautiful with one of the close friend of ours and who is a serial entrepreneur, TEDx ambassador, global ambassador and everything she does is all about global things. Let's welcome Pritika on the show. Hello everyone, I am Pritika, co founder of Butternut AI and today I am on let's Talk Clarity podcast with Rakesh Mathuriya. I think I've known him for last six years and all my interactions with him and they have been amazing. I really believe in what he's doing and the way he's doing it, the way he's executing and building the amazing community around. And I wish him all the very best. And whatever the world is opening up for you via Rakesh Mathuriya, you must look it up. And thank you for having me on your show. Yeah, thank you, thank you for sparing time and USCR 5 and you spared the time. And we are also traveling, Chandigarh, Delhi, Sabjigar Travel, Karthi and we are chasing entrepreneurs. Entrepreneurs how they have started their career and career transformed here. But apart from that let me ask you one basic question and start from there. Let's start from entrepreneurship and what are the top three traits of an entrepreneur that he or she must have? I think then okay, the number one trait an entrepreneur must have is he or she must be an optimist. Optimism is so important because when you are chasing entrepreneurship you are creating, you're innovating. You know, if you're building a startup, you're creating something the world has not seen. Nobody is going to believe in you. But you must be optimist. You must have that faith in yourself that this is something that you're going in the right direction, you're building. Secondly, I would say optimism is first. Secondly, the person must be close to the users. Your communication is very important. Communication to the users, to the users. Because as Paul Graham says, that build something people want. So a startup is about, or entrepreneurship is about building something that the world needs. So instead of just sitting in one corner and building stuff, build something, take it to your users, talk to them and see if they really need that solution that you're building. They will guide you in the right direction. So that's the second one. And the third one would be, let's say which is the most important. Yeah, so optimism. Optimism and then talking communication and then yes, building. You know, the world can build the strategy but the universe rewards somebody who actually executes it. So that is very important. You can just sit in one room and build a strategy for your startup for two years, but if you don't execute anything, it means nothing. Yes, you must be action oriented. So that is very important. So you must be an optimist, you must know where your users are and you must talk to them. And third would be definitely, you know, that you must be an action oriented. Person, building and doing the actions. And so, so Prithika means I have seen you and you are building lot many startups and lot many means many businesses. You have did. First sock Soho. I'm still wearing red socks, shoes and right from the last four, five years I'm wearing the same shoes, socks and then now butternut AI and before that, mind battery. So many things. So, so how you're managing this, your energy in each and every business and what are you chasing or what is what is driving you in this? All the businesses. Okay, so I Mehbot Chhoti, when I started, you know, looking around different business owners and I was very inspired to see you sit at one place, you create something. So that was my dream, to create something that could go into millions of homes, millions of homes, Millions of homes, you know that million. Yeah. If you create something that the world needs and they can pay you for, I think that for me is what I'm chasing. It started with the journey, you know, with me doing my undergrad in Chandigarh and then I worked with the services company and I started reading this biography of Steve Jobs. Okay. Where you know, I was vault rejection. Yes, yes. And I was so fascinated with building a product and I'm like, okay, I want to work in a company that builds product. And then I went to this next company where this is, I'm talking about 2014 where we started doing AI back then and it was a product company. I was very fascinated. Just like every Indian, you do your B tech and then you pursue your master. So I did take MBA exams but then I ultimately decided not to go for it because my passion lied in building things. That's how I went after doing Ms. From New York. Yes. In. In artificial intelligence. Because that's where I found my passion. You know, 10 years back. 10 years back. Okay. I was, Yes, I was always, I always loved mathematics and coding. So I think artificial intelligence was the combination of both the things. Yes. So that's. But let me, let me ask you one question. Means AI right now in 2024 I started using chat GPT and listen more about AI and co pilot things. 10 years back you did masters in AI. So how you foresighted and how you choose AI at that point of time as a career choice, that will be very interesting for our audience. So for me, artificial intelligence, you know, the way we see AI right now is we are using these tools. But back then it was about building models. It was very granular, it was very different way of implementing. So for me, I think because I was all. I did my undergrad in computer science, so I was into the product company and I think what I saw was I started learning about machine learning. Machine learning is very heavy on calculus and mathematics and I loved maths. Maths, yes. So high level calculus. And I think that's where I found my passion, you know, something at the intersection of coding and mathematics. That's what led me to watching Andrew Ng's YouTube, these tutorials at night and learning machine learning. So even before I started my ms, I had done half of the course of machine learning already. So that's how I found my passion. Okay. And that's how you got into AI and then. And from there on you are working something or other on AI only. So when you build means how you. How the first idea of your business came means it will be soxoho. I think so how that idea came. So with soxoho, we started with building chatbots to do e Commerce over WhatsApp. We also started building our D2C brand and so interesting. Hai. You know me being a software engineer, my co founder being a software engineer, how we Started building socks. So it was like we always, as I said, build something people want. So we were looking at different, different opportunities and we always wanted to build product. So we were and ustime geo release the 3G. You know, the 3G revolution happened and we saw everybody, they started shopping and whereas I thought my parents, they are going to be the last people to actually learn technology. But they were the first ones. And D2C, all this consumerism was on rise. And we read this report where they said that men fashion is the fastest growing segment. And we're like, okay, we understand that because for men, you know, either. But now because of online shopping, men, they have started shopping for themselves. Different, different segments how we can win this fashion segment. So we made a list of 50 different products from caps to hats and to you know, T shirts, nice lowers and everything. And we had different weights of different things. So we saw socks came on the top. Okay. There was no sizing issue and there was no other brand in it. And you know, just the way women wear jewelry, men wear socks and they love to flaunt it as well. And there was no other brand in this segment. So we thought, we launched it as an experiment. And it worked. It worked. Yeah. And we have been, yeah, growing since then. Wow. And I enjoy wearing my socks. Socks and flaunted on airports and people used to see my socks. What are they? Sometime red, some stripes. And I really enjoy those socks. And so how you started that is you are in AI and then you started a product company that is so product of a day to day use thing. And then from there you transform your career into AI Butternut AI. So how that jump happened. So for me on the face it looks like It's a pure D2C consumer brand. Yes. But on the back end, you know whom to target, whom to market, all those decisions and you know, customer interactions. We were using a lot of bots and everything to do that. So USMABI on the back end, we built a lot of our own algorithms to do those things. But then, okay, the trans transition from soxoho to Butternut happened when chatgpt came being you know, into AI. Always interested, learning new things. Even before chatgpt came this, there was this very popular paper on transformers dispatch@GPT Bana Hai that really changed everything for everyone in AI and people who were into tech, they really understood that the world, you know, five years down the line is going to be completely different because of AI, because of AI AI tools. You know, in your day to day life, you use and you can't go back now from them. So I started looking for different problems I could solve with AI because my passion was always there, my interest was always there. So I was looking at different, different problems I could solve using AI. And Butternut was more of an experiment that happened. It was like okay, being, you know, the bigger vision was software industry, Freelancer, agency and they will charge you a bump and you know, and if you have to do it yourself, it's again, you have to learn a lot. So that was the vision. And can you just talk in simple English and tell the software what to build? But for us we're like, what is the starting point? What should be the starting point? And websites was the starting point for us because any business that is online or offline needs a business, needs a website. And that's how we started with this. We launched it on product hunt and it went viral. It went viral, yeah. So I think that was the turning point where I put up a tweet saying, hey,

I built this new tool, why don't you check it out? Check it out. And I think it was 8: 12:42

30pm at night. I slept tomorrow, next day, morning I woke up and the tweet went viral. And that was the foundation of Butternut. AI Button at AI. Wow. And how you got the name, that's another interesting story. Well, everybody asked me why Butternut always. Come with very different and difficult names or critical names. Socks, bakery, mind batteries, Butternut. What is the story of Butternut? Butternut AI. So we had, you know, while we were choosing names, we had different criterias. First of all, recall value, like people should remember. People should remember. And there is a 101 highway, you know, in Bay Area where I live now, you know, some new product launching or some big tech figma or all these companies. So we were thinking button at Billboard, Jayaga and somebody sees it, they should go back home and remember it. Okay, that was our first criteria. Yeah. Secondly, Butternut, it's a squash, it's from a family of pumpkins. So yeah, I kind of liked it. So when I saw this name I'm like, okay, this kind of. I like it. And third, the domain name was also available. So all these three things combined and that's how Butternut came up. So the tagline is you can build your website in 20 seconds. Yes. And let me share here that from the last five years I'm building my website and it is still in work, in progress from the last five years and you are telling you will make my website in 20 seconds in 20 seconds. So how you came up with this. Tagline got so ye tagline system where you can create something easily. So what happens is currently it is like drag and drop wix or you know, other things. We were like, can you just tell the software what to do or what your business is about and can it create the website for you? Tagline website ready to go live. And you, you can just publish it, you can customize it. Business. Exactly. And our AI, so what we have done is AI trained on millions of websites. So when you put in your business category, our AI already understands what are the different sections your website would need, what are the different pages you would need. What is the, you know, the color theme that must go there, what is the language, what are the images? Everything. It, it just presents you boom in 20 seconds. And then definitely you can customize anything as per your needs. But all these things you can do it in 20 seconds. So that's the tagline. Yes, I have, I have done, I have done, I think two, three times I have used your button. It gives in 20 seconds. Yes. So here let, let's take it further. And you have just touched upon that when you see the billboards and you were, you are in us. So how your life changed when, when you were in India, Chandigarh and then first time you went to US and how your life changed and your exposure and if someone knew a graduate want to do masters and how that jump has changed you as a person, as your exposure, as your wide and going billion global like that. So how that has changed you as a person. So I think my masters really gave me the exposure of the entire world. It really made me understand, understand how the world operates because I was born, brought up in Chandigarh and you know, even in college I was experimenting with different ideas with my friends, but they were very localized. They were like, oh, what can we, you know, let's start something in Chandigarh and make it grow. And then. But once I went to the U.S. and when you know the ecosystem and everything, then you don't really think for the city. You think, how can I build a product that the world can use? World can use, the world can use. I think the ambition just goes thousand X Exactly. So from this, you know, Chandigarh, sweet, lovely town to America, your ambition boom in one year it is like, wow, what can I build that the world will use? So ambition change. Then you interact with a lot of experts in your areas, people who are innovating day to day, where innovation is rewarded. So I think that was another thing that. Yes. And to always pursue excellence is what I really Learned in the U.S. you know, you cannot be like. You cannot cut corners. There must be a process to everything. That is how you automate everything. So these three things I really learned in the US that has really helped me shape what I am today and, you know, building things. Wow. Wow. That's amazing. And so people should try to have that exposure. Go out maybe on travel and then study also if they. If they want to, or if they. If they can afford it and if they want to go for it. But here, let me share that you were there in the US for your Masters and did some job, and then you came back to India. So that was a very, very major career shift. Leaving your cushy, comfortable job and then coming back to, again, Chandigarh. So what prompted you to come back to India? I think, as I mentioned, it was always in my heart to build something, build a product, you know, a useful product that could. That the world could use. So while I started my job, the. Yes, the money was good, everything was good, and I loved. I enjoyed living in Boston. I was working for TripAdvisor at that time. Okay. Yes. So it was amazing. But in my heart, it was like, no, I am not this. I'm. You know, in my heart, I wanted to do a lot more things than my current life. And even I think in my heart, I always knew I would do this job for two, three years and then start something of my own. But then when I started doing my job, I kind of thought like, whenever I'll make the jump, I'll always have to start from zero. So, you know, experience of one year versus three years is not going to make any difference. So how about I make, you know, take that leap of faith right now, when I have the energy, I have the motivation and try it. What is the worst that could happen? You know, let me try it for some time and I can come back to a job if nothing works. But if it works, you know, I'll be enjoying my life more. I'll be pursuing my passions and my dreams. So I think it was just a leap of faith that I. That I took at that point of time. Was it difficult at that point of time? I think it was difficult. When I came back to India, I did not even tell my parents before leaving my job. I'm like, okay, next week actually, I'm coming back to India. And they were shocked. Hell shocked. And when I come back, when I came back to India, you Know, my parents were like, okay, you know, what happened and why suddenly go for a business this and that. And yes, it was, it was not tough for me internally because, yeah, it was just tough externally, you know, just answering everyone's questions again and again, same answer, same answer. So yeah, I just told my parents. See, doing that answer from last six months. So you understand my feelings. Yes, so. So it was. But I think I'm very grateful to have amazing parents who have always supported me and kind of supported my decision. So I, I told them, see, you know, this is my thought process that let me give it a shot because this is what I always wanted to do. If nothing works out, give me two years. If nothing works out, maybe, you know, I'll go back. So. And they were okay with it. They're like, okay, fine, you're young, take your time. And things happened, things happen. Things happen. Yes. And I'm so happy I took that decision. Yeah. My entire class in the US could not understand a lot of my friends who always said, oh, we will come back, you know, after our ms, we'll come back to India. They have never come back. And when I told them I am going back to India, they were like, what? So it was a major shift. Yeah. Wow. And it is good that your parents supported and the parenthood and everything. The support is very important in taking that career transformation journey. So. So after coming to India, you started doing lot many things TedX and you were doing, I think mind batteries and lot many things you were doing at that point of time. So how you are managing everything, because there are a lot on the plate, TEDX also and then your own business and then building team. And it is not that you are doing business, you are doing business for the first time, hardcore business. And after leaving that job, so how you are managing yourself or time managing or productivity. So after, because I saw you in TEDx, you were 100% there and you're always available and we had so many meetings. Yeah. So how you are managing those timelines? So I think with Ted Ted, what I did was more because I was passionate about it, the power of ideas. And I thought, I always thought, you know, a city like Chandigarh needs it. So that was more on the passion end, on the business end. I would say what I learned in all these years is if you build good processes in your system, be it, you know, doing TED or be doing mind batteries or anything else, if you have good systems in place, you can find times to do different things with full passion, with full commitment. So that's what I've learned. So, yeah, being present always in whatever you are doing. If I'm doing this podcast, I'm not thinking about, oh, what's happening in office, what's the product going? This and that. I'm here 100%. So how you learn? Learn this by doing failing again and again. Yes, everybody fails. Don't be afraid to fail. By failing again and by observing people who are successful, by interacting with them, by learning from them. So I think, yeah, you're not born with these things. You just observe things and you learn. And by doing, practicing again and again. By talking to people who you know, who are two steps ahead of you and learning what they have done to get there. So, hey coaches and want to be coaches. I have a great announcement for you. If you want to start your coaching business or want to level up your coaching business, we are thrilled to announce our formula for building a coaching business through the power of podcasting. It is not just an online course, it's a community of coaches where we meet every week and grow together to build your coaching business along with your podcast. So click the link to attend my webinar podcast made easy for coaches and jump into the clarity 10x community now. Enjoy the episode on let's Talk Clarity here. Let me touch that point also, because since we are interacting from last five years and you are always available and you are always in the networking and you are always connected. So how you learn those, those skills, networking and because from last five years whenever I contacted you, you are always available and in the TEDx also, you're always available everywhere and you're always connected to people. So how this skill has come. Networking, Networking. I would say I've always enjoyed, you know, being around with people, but when I started doing business, it really gave me the ecosystem to interact with so many different people. And you know, business doesn't like when you start a startup or do anything, it just doesn't happen or you're sitting in a room and you get some idea. It's always when you interact with people, you figure out, you know, what are the problems they are going through or what is something new they are using. So I think I was always a people's person. But yes, on the aspect of interacting with the world, it also gives you many perspectives that really helps you grow in your life personally and professionally. So as you said, if you can afford to have that exposure, I would say to every young person, just go around the world, go around different cities, you will learn so many different Perspectives, you will learn about so many different problems. You will learn how to solve them instead of just being in that one box. So, yes, having that exposure really helped me understand that it's all about people. It's all about, you know, you, me, everybody here. It's not about my idea, my thing. No, yeah. It's all about knowing people. Knowing people, connections, solving problems, solving problems, getting perspectives. Okay. Yeah, I think, you know, like, I learned so much from you in those last five years. I've been observing your journey. It's been very inspirational. And now next day, if somebody comes to me and says, I want to do this, I know I have a friend, you know, I can reach out to. So, yeah, that's. That's amazing. And this networking thing means even this podcast, I'm reaching to you. And not many people yesterday I recorded with just so this networking thing always come in handy and it, it takes you to a long way because we are connected. So let's take this journey forward and understand that, yeah, you are a serial entrepreneur and we always in podcast also, we are always smiling, we are always happy. But there must be low points for an entrepreneur or maybe on a very weekly, daily basis. So how you handle those low points. In entrepreneurship, I think it really helps since this is not my first startup. So I'll tell you my journey from my first startup to butternut AI and how I have grown or evolved during that process. So when you start something, things are going to be so difficult at every point because in a job, you are doing one thing and you just need to be perfect there. But when you start a startup or a business, you need to take care of taxes, employees, hiring, revenue, P and L sheet, everything. So. And many things will go wrong. And you are like, oh, this is the end of the world. So every day, you know, you kind of, you're like. But then as you grow, you just learn these are just problems that you need to solve. So you don't need to take them to your heart. Think of as problems, just go solution. So even today, if I'll, you know, I'll connect with my team, there will be 10 different things that are on fire. But now I have, I don't get that anxiety. I don't, I don't worry. I just think of it as problems I need to solve. So I think that perspective, that understanding initially, oh, my God, I used to have a lot of anxiety and sometimes, you know, oh, my God, what am I going to do? How am I going to figure out? But as you mentioned, you Know, as you grow, you just learn that having people around who are having that ecosystem around really helps. Because if you're in problem, you can always reach out to somebody who can help or you can figure out. So having first of all that faith and having that ecosystem really helps you put those fires down. So if I summarize this, it has to be that the way is through it only. You cannot just stand outside and let it solve and then go in. No, no, no, you have to go through it. The anxiety or the pressure, the stress will come and then you have to go through it and then you have to overcome them. You have to accept it. No business is built, you know, with somebody with his or her eyes closed. Everybody has taken the pain to be successful. You have to, yes, definitely be smart, but the pain comes with it. Even the, you know, the most popular, I would say, or the most crucial CEO of this time, the CEO of Nvidia, the founder of Nvidia, Jensen. Yes, yes. He says it is a brutal journey. Go for it only if you're ready for it. And I think having that passion to build something really helps because if you're just doing for maybe money, you will run away. If you are doing something with passion, you will stick to it and everything compounds. So yeah, yeah, the hurdles will be there and if the passion is there, then only you will able to overcome. Yes, yes. So I, my mantra, which I say is move. Even if you move 0.1% every day, you are still compounding it. So just don't sit, Move. Yeah. Some days are going to be very fast, some days are going to be very slow, but accept it. Wow. Yeah. So Pritika, we have discussed about failures, we have discussed about the stress, anxiety. Let's come back to very important point of entrepreneurship, mentors. So how mentors have shaped you and who are your mentors and how to choose mentors and what is the role of mentor for an entrepreneur? I think role of mentors. Now, since I'm building in AI, I'm living in San Francisco. And the choice or the decision to live in San Francisco is to always, you know, to be surrounded by like minded people. So mentors, I would say are really, really important. But at the same time you should be taking their advice but also listening to your heart because you might know if you're solving certain problem, you might know certain things that they might not be very optimist about. So you really need to learn to have different perspectives. Though I would say mentors are important in life because they can really show you the way. People who are two or maybe 10 steps ahead, they have already taken the trouble that you are taking right now so they can point you in the right direction. And when you are asking me about who are my mentors, I would say first of all, Paul Graham. I see as you know, my silent mentor because his essays really inspired me into entrepreneurship or how to build a business. So he would be my number one mentor. And secondly, I would say anybody and everybody around me, yes, is kind of, they're teaching me something every day. Even in, you know, SF where I mentioned innovation in AI is taking at such a fast pace. So I get to learn everything, a lot of different things from different people. So I think everybody is my mentor in that way. Wow, that was very powerful. So let's take this journey forward and understand that if one new graduate, he or she just passed out and he or she is having a one brilliant idea and what will be the next step to start it as a business or how to jump into the entrepreneurship. Got it. So it depends on the kind of business you are looking to build. There are businesses which are bootstrapped. That means, you know, you're putting some of your own money and then growing it. The second is you are also taking venture capital that you are, you know, getting investments from outside. So if you're going for a bootstrap business, I would say have some savings and you grow your idea, you know, and you grow it and pilot, yes, pilot it and try to make it profitable as soon as possible. The other is the venture based business in that you give, you know, stake of your business for the capital which really helps because you can move faster. So if you want to go that way, I would say if you have an idea in mind, apply for incubators or accelerators. There are many accelerators across the world. Even in college and everywhere. It. Yes, even when you are in your college. You know, like there is Thiel Fellowship, they offer some capital. If you drop, if you drop out of college to work on your idea. Then there is Oyo, Oyo came out of Thiel Fellowship. Then there's Y Combinator, there is Techstars, there's 500 Startups, there are many, many. You can just search for them. So that really will give you the ecosystem. So I think that is the first thing that you should be doing. And secondly, start building something. Something, you know, having an idea is good, but if you don't have anything to show. Exactly, there's no point. So start building something. Find your co founder who can Be a good match and start building something and start talking to users. So I. Yeah. Here let me ask you why co founder and why it is important? Why? Because. Okay, as you mentioned, I would say yes, it is not impossible to build a company solo, but it really helps to have a good co founder on board. Because as you, as you mentioned, you know, entrepreneurship comes with a lot of lows and a few highs. So you always have somebody to pick you up. Some days you pick the other person, the other person picks you up and then you get perspectives. So when you are two people, you know, it's like, yeah, we are gonna win the world. Yes. You really balance each other. One plus one is 11. 11. Yeah, exactly. So, yes. And it really helps to have a good co founder. You just not have a co founder just for the sake of having a co founder. But you might have a friend, you know, who has complementary skills and you have worked together. So you know, that could be. Or you have a brother or somebody else. So yes, having the right co founder is important. Important. Yeah. And you just mentioned about Y Combinator and not many venture capitalist incubators. So how was your experience with Y Combinator and how you got in there? So how we got in was the standard, you know, process of applying very lengthy procedure. Very lengthy procedure, no doubt. Yes. Filling the application, getting to the interview and everything. When it comes to my experience, I would say it really shaped me as an entrepreneur because it taught me two things. First is the sense of urgency. Sense of urgency? Yes. It should not be like, oh, I'll do it. You know, you cannot procrastinate when you're building things. You really need to have a sense of urgency to do it now, to do it this month. What you can do in one year, can you do it in like one month? That sense of urgency. The second is importance of deadline. Yeah. Because without deadlines, we can, we can do something in one day that we might be just putting down for one year. We all know that it's all, you know, the tricks we play with our mind. Yeah, yeah, yeah. So I think our mind do everything to not do it. Exactly. All excuses, all laziness, everything. But these two things, when they are in place, you really produce good things. And you know, you can fail faster, you can learn faster, and you can come up with something that is important and useful. Wow, that was very powerful. And to get in Y Combinator and learn, learning these things. And you mentioned about failures. You are very fascinated about failures. And your TED talk is also talk. About five things to not fail. So how you tackle the failures and how your your mechanism to get out of those. So I heard this one amazing interview of Amitabh Bachchan where he mentioned this. His father told him that agar manka hua to acha manka nahi waa to or be acha kyoki. There is something bigger waiting for you. So I think I also, you know that optimism that I said every entrepreneur must have because you are facing rejection every day from different angles, this or that. So having that optimism that things are working for you, things are working in your favor, even though you cannot see it right away, but later you will see that effect. So I think just having that belief really helps me get out of failures. And you, as I mentioned, you know, I've been in this journey for quite a few years. I've learned this is a part of process. You will not succeed without failing. Nobody becomes a success overnight. Every overnight success takes a few months or years. So you just accept it. Wow. Wow. This is powerful. That failures are part of the process and very important, integral part of the process. You cannot go without it. Wow. Yeah. I mean, who is that one person who always just got success in life? Nobody. So Pritika, that was amazing. We have discussed everything and so we are at the end of our podcast and I'll ask you my last, last two questions and the first question will be that what will be your means? You are having close to 10 years of career experience. You did a job also. You did shifting, shifting of job and then entrepreneurship and then TEDx and then global shaper, world economy, everything. Two startups, very big startups. So how is your top three learnings of the whole career of eight, nine years? My top three learnings, first of all, is definitely being action oriented. I mean I, you know, to anybody who wants to start anything, any career or anything, I would say be action oriented. Like, you know, you know about this Happy Troy community. I was thinking of it as more of a business. So this is a community for pet parents. But it was originally, okay, can I build some business out there? I started executing it and I realized this is not the line of business I would like to go in, but this community is required. So let's do that. Just, you know, to help people around. So I failed and I learned fast. So by doing action. Yeah, so action is very important. Then secondly, optimism is very important. And just believe in yourself, believe that you are meant to do good things, great things, and you can figure it out. You know, having that big world can tell you no this is impossible. But if you know it is possible internally, you can make things happen for yourself. And third would be just to be surrounded by amazing people that really pushes you up because if your peers are aiming for perfection or if they are aiming for something big, you are, you know that that will rub onto you. You will definitely be like, oh, I need to do something. I also need to, you know, pursue this. And yes, if you're surrounded by amazing people, they will help you, they will push you up. So these are the three things which I kind of. Action, optimism and the community or people around you. Exactly. You are the average of the five. People you surround yourself with. Very important. That's great and it's nice talking to you Pritika. And this is my last question and sitting here in Mohali in a co working space, it's like a miracle for me. Five years back I have never thought of that. I'll be having podcasts, I'll be talking and I'll be completing 90 plus episodes. It's all miracle for me traveling from Delhi to Mohali and then recording podcasts and you're also coming from us and it just happened to be here. So it is all miracle for me and I have never thought of so it is my miracle do happen moment. So my next question is about your future. So what is your miracle do happen moment that can happen in your future in next one, two years? MDH moment. Mdh. Okay, that's nice. Okay. My miracle do happen is as I mentioned you know with Butternut AI it it went viral, a lot of people are using it. I I want more than 2 lakh subs 300000 yes. So what I want to see is as I mentioned that we want to automate the software building industry where people will be able to build complex apps or web apps using Butternut AI. So I want to see how we can evolve it in such a way that how Shopify revolutionize the e commerce space. How can we revolutionize the software building space where each business owner they can have control of their destiny via their online presence using these web apps. So yes, and how can we integrate AI in making it a very powerful platform? So that's my MDH moment. And one thing I'd like to add here. You said you never thought of it but I would like to correct you, you always thought of it because I remember having these conversations with you a couple of years ago where you were think about things but I think when you took that action of leaving your very amazing job and going here full time, I think that really made things happen for you. But yeah, you kind of knew in your heart that you wanted to do this. So it's not like you never knew it. That's amazing. And so. So Pritika, thank you for coming for the show and it's always amazing to talk to you and feel your every time energy and the vibrancy. So let me ask you one last question. Okay, let's go from where this energy is coming. I think when I'm surrounded by amazing people, this energy just shows up. I am not an extrovert person, to be honest. I am more of an ambivert. It really depends on the company of people like, you know, being with around you or muditzer it. I've always enjoyed our conversation. So it has always been it's always the people around me that brings this energy up. So that's why I say surround yourself. Yeah. The kind of optimism you, your team, everybody has, I think it's amazing that's bringing this energy out. Thank you, thank you, thank you for having me.